ASUS announces 5 new devices in India at ZenFestival

The Taiwanese smartphone giant ASUS kickstarted the ZenFestival series in Delhi today, with the highlights being the 3 newly announced smartphones. All of these smartphones target different Indian audience and ASUS aims to create a better hold in the Indian sphere.

“We are serious about the Indian market which is growing tougher day by day and that is why we want to do something different.” said Peter Chang

The three new smartphones are the Zenfone 2 Deluxe, Zenfone 2 Selfie and the Zenfone 2 Laser. Zenfone 2 Deluxe comes with 4GB RAM, a new sleeker design with crystal back. Zenfone 2 Selfie comes with a 13MP “selfie” Camera and finally the Zenfone 2 Laser comes with laser focus as an upgrade to previous gen of Zenfone.

The Zenfone 2 Deluxe will be available for Rs. 22,999 with 128GB of internal storage. The Zenfone 2 Laser will be available in multiple versions starting with Rs. 9,999 for 2GB/16GB version and Rs. 13,999 for 3GB/16GB version. It’ll also be available as a 6″ model priced at 17,999. The Zenfone 2 Selfie will be available at Rs. 15,999. ASUS has done a great job with the pricing especially considering that India is a very price sensitive market.

ASUS also announced the ZenPad which is a luxury focused tablet. The tablet is very aggressively priced at Rs. 11,999 for the 7.0″ version and Rs. 14,999 for the 8.0″ version. ASUS says that additional accessories for each of these will be available soon.

ASUS also announced a battery focused smartphone called the Zenfone Max. This is mid range smartphone with a huge 5000mAh battery. This phone can also serve as a powerbank for other smartphones via MicroUSB. The smartphone will be available in October and no pricing is available as of now. 

ASUS also announced UI chances to its Android Skin, ZenUI. The new interface is set to go easy on battery life and improve overall smartphone performance.

Last week, Peter Chang also announced ASUS’ plans to jump on the ‘Make in India’ track. “We are looking to make 70 percent of our smartphones in India, but we want to focus on the product and not on the manufacturing, so we have taken the decision of contract manufacturing.” said Peter Chang to IANS.

ASUS has got record sales past year since the first Zenfone was launched and now is trying to hold the same by pricing the phones very aggressively.


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