Lava's new Android One Handsets will cost just Rs.12000

The Android One handsets were first launched last year. These handsets weren’t exactly how Google expected them to be as they turned out to be very disappointing. Google, just as always, didn’t give up on their idea and now is all set to release its new batch of devices this July. This time Google is going to be much more particular and careful with their selling plans. They this time instead of selling to the first time buyer have now targeted users who’ve used smartphones earlier.

Lava International is currently expected to launch the new batch on 14th July. The device is expected to be priced for around Rs. 12,000. A report in Economic Times stated that the launch will be attended by top Google executives though the names such as Sundar Pichai hasn’t been confirmed. The Android One is going to have a 5-inch display and a 2GB RAM with a Mediatek chip. This is an upgrade over the older Android One series that has 4.5 inch screens and 1GB of RAM. There is no news of internal storage but I hope it is at least 16 GB, the 4 GB of storage on the current handset has left them with storage issues.

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This time Lava and MediaTek will be collaborating on the hardware and the software of the design. The first phase, according to a report, stated that partners just rebranded devices from Chinese ODMs and had no say in both the hardware and software.

The lack of availability of the device with the retailers was one of the major reasons for Android One failing with the first wave of Android One handsets from Micromax, Karbonn and Spice. According to Vice President of product management at Google, Ceaser Sengupta, the company will be taking measures to ensure that the devices are available everywhere and not only online.

The Android One Phone by Lava will be available online and offline and the company is expected to spend $10 million – $15 million in marketing and promotion. Though, Google hasn’t given any details concerning this matter.

 

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