Fitbit to enter the Indian markets in July, starting at Rs. 3,990

The world’s leading company in the wearable market, Fitbit has finally planned its entry into the Indian markets. The company currently hold the first position in the sale records during the first quarter of 2015, reports IDC. The company accelerated from selling 1.7 million units in Q1 of 2014, to 3.9 million units in Q1 of 2015 which translates to 130% in the year-over-year change.

While Fitbit continues to dominate markets in the Western countries, they regard the growing demands of wearable technology in Asian countries and have planned an entry into Indian markets next month. They have tied up with Amazon for the online sale, and have also been planning to make their products available through offline dealers, making the products accessible to a wider range of people.


Fitbit is really proud to pioneer in the wearable technology and with the same resources, they plan to give the best in India. â€œWe are the only ones to have consumer wearables that monitors heartbeat continuously. We have the technology that tracks sleep without the user having to put the device into sleep mode,” Steve Morley, vice-president and general manager – Asia Pacific, Fitbit. The two devices that sport the continuous heartbeat monitor are Fitbit Charge HR and Surge.

The range of products that Fitbit will be showcasing in the initial sale on Amazon includes Zip (Rs. 3,990), Flex (Rs. 6,990), Charge (Rs. 9,990), Charge HR (Rs. 12,990) and Surge (Rs. 19,990). In addition to these, the company has also planned to introduce its wireless weighing scale, Aria for Rs. 9,990. Fitbit seems quite confident while they were asked about their competition here, and they proudly claimed that their devices are compatible with more than 150 devices. It’ll be interesting to watch how the Indian audience chooses from the budget friendly, Mi Band and the intelligent fitness and activity tracker, Fitbit.


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