Facebook is testing its Truecaller rival, called the 'Phone'

Mark Zuckerberg, as we all know is the king of acquisitions these days and if the company rejects he simply builds its clone and calls for a war! Let me take you back to the days when Mark was in talks with the Snapchat creators, Evan Spiegel and Bobby Murphy, to acquire the popular image and video sharing application and offered $3 million for the service. On denial, we saw a Snapchat rival from the popular tech giant, called the Slingshot. But this time, he’s taking on Truecaller, the application best in its class.

Also Read: Slingshot vs Snapchat – Messenger Comparison!


A handful of users saw a notification while using the Facebook application, which said “Try Phone [FB-ONLY]: Phone is a new app that shows you info about who’s calling and automatically blocks calls from commonly blocked numbers.” With this statements, it is easy to identify that the application called ‘Phone’ is in its testing phase and it meant to show people information about the caller and prevent spam calls – exactly what Truecaller is meant for. It’ll be interesting to watch that how the company (Facebook) uses its enormous database of details about the users in the application which is being tested. With a database that big, it clearly has a leap over Truecaller – which involves a tedious task of registering with the service.

When the users clicked on the ‘Install or Update’ button on the notification it showed them an error message – ‘no page found’. We can clearly deduce that the testing of the application was limited to a handful of Facebook employees, but the notifications rolled out to the other set of users. It’s too early to decide the future and the existence of such a service by Facebook, but it’ll be an exciting war.


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