Xiaomi launches GoPro Rival – Yi Action Camera for 399 CNY

The Mobile World Conference (MWC) 2015 has featured some spectacular launches including flagship devices from Samsung and HTC. Now the Chinese smartphone giant, Xiaomi, has launched it’s GoPro competitor – the Yi Action camera. It will be available immediately in the companies home market China for 399 CNY ($64), a price many consider would wipe any and every competition off the face of earth.

The Yi Action camera comes with some killer specifications and on paper, beats the $130 GoPro Hero easily. It features a 16 megapixel camera capable of shooting 1080p video at 60 fps. It uses a high quality Exmor R CMOS sensor with an aperture opening of f/2.8 from Sony. The Yi Action camera comes with a camera app to remotely control and edit recently captured footage. The camera will work up to 40 meters under water. Xiaomi easily beats the GoPro Hero in terms of memory (Yi comes with a 64 GB memory allocation) and weight (72g vs 111g) and also comes with a slightly larger battery.

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While many believe it to be a direct competitor of the GoPro models, we believe Xiaomi will take a home first approach and solely focus sale of the Yi Action camera in it’s home market and in the South-Asian sub-continent, without having the need to compete with GoPro in foreseeable future.¬†Unlike the GoPro, Yi will not be sold with basic cases or any form of rigging. Although the company has offered a traveler edition which bundles in accessories along with a selfie stick for an additional cost 100 CNY ($16). The company has also promised a wide array of accessories for the Action camera.

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Adding another competitive product to its already wide repertoire of top of line products, Xiaomi once again reaffirms the fact that it is not just a smartphone manufacturer. The company has launched an air purifier, fitness tracker and a smart TV. Xiaomi believes in offering high end specifications at razer thing margins making it hard for competitors to compete in an already cut-throat environment. It seems Xiaomi is positioning itself as an Internet Of Things company, with product offerings like smartphones, their own MIUI and an e-commerce store, the company is well positioned to provide a complete hardware and software solution to the consumer.

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