Facebook to post Amber Alerts to find missing children

Facebook has announced addition of Amber Alerts to its mobile and desktop platform. Amber Alert was introduced in 1996 after a 6 year old Amber Hagerman was abducted and murdered in Arlington, Texas. These are alerts sent out to people who are in the same locality or area where a child was abducted or a missing child was last seen. They are usually broadcasted through radio, cable TV and text based notification. Facebook’s partnership with National Center For Missing And Exploited Children will not replace it but will serve in addition to it.

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This feature will show in news feed for those users who would be in the target area, containing a picture and other relevant information about the missing child. The users can then re-share the post with their friends in order to create awareness. Unlike existing Amber Alerts, Facebook will not send out notifications to users when an Amber Alert is sent out. Until now, Amber Alerts have helped rescue over 700 missing or abducted children back to safety. Considering the amount of time people spend on social media these days, this move could potentially help find many more children in coming days.

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