In this rapidly growing world, people find less time to spend apart work. Hence, the consumption of content such as movies, music and shows online have increased drastically. The leader in the offering, Eros International offered support to the WeChat users in the country for their unlimited movies and music requirements. In addition, they are also entitled to get the sneak peeks into all the action and buzz in Bollywood. Eros, due to the increasing demand for streaming online on smaller screens, is one of the first Indian film studio to take such a step on one of the most popular messaging apps amongst youth of the country.
“At WeChat, we have constantly endeavored to bring to our users, content and associations which add value to their overall WeChat experience. Through WeChat’s Official Accounts, we have consistently evolved and innovated the kind of partnerships and associations we bring forth to our users. ErosNow is another step towards bringing engaging content and entertainment offerings for our users”, said Nilay Arora, Vice President – Marketing and Business Development, WeChat India.