It is said that the sub-$200 category of smartphones comprises 80% of the Indian Smartphone market. Sadly, a huge number of phones within this category are either re-branded Chinese Phones (Micromax’s so-called flagships), phones with stereotypical MTK SoCs, with cleverly marketed slogans like “Hyper-fast 1.2GHz Dual-Core processor” or Chinese phones themselves, all of which provide a terrible User Experience! One couldn’t expect the said phones to work for more than a month or two, not to mention the sluggish and terribly laggy experiences offered, further heightened thanks to the Custom UI loaded by OEMs!
The icing on the cake comes from the fact that Google decided to partner up with three well-known Indian OEMs for the upcoming Android One project, namely Micromax, Karbonn & Spice. No prizes for guessing – it’s due to the mammoth number of sales garnered by these 3 OEMs (also because of the sluggish experiences of the users). The sample phone shown at Google I/O 2014 had a very apt hardware configuration for the sub-$100 category, i.e, FM Radio, Dual-SIM, Dual-Core MediaTek MT6575 SoC, microSD card slot (due to the dirt-cheap costs) & 4.5-inch screen. A bigger screen interests more Indians these days, that’s the only possible reason for a 4.5-inch screen.