BBM – a messaging platform from BlackBerry that a few weeks back made the jump to iOS and Android – is on its way to the Windows Phone, this summer. Yes, the Canadian company, BlackBerry Ltd. has finally announced that will make its BBM Messaging tool available to Microsoft Corporation’s Windows Phone and the upcoming Nokia X platforms in a move to widen the user base.
Stephen Elop made this announcement on February 24, 2014 into the Nokia press conference at Mobile World Congress 2014 held at Barcelona, Spain. However, no further details were shared.
In a recent press release John Sims, President, Global Enterprise Solutions at BlackBerry said, “BBM continues to grow in popularity as millions of people use our mobile platform for chatting and connecting with friends or colleagues, and we are very excited that we will soon welcome Windows Phone and Nokia X users to the BBM community,”
It is actually a surprising news for Windows Phone users as the Senior Director of BBM Business Development, David Proulx somewhere around January End remarked that “Our initial launch on iOS and Android was a function of the prevalence of those platforms.” He had also added that the nonexistence of the app for Windows Phone was ‘entirely market driven’, and that the decision was not a ‘religious thing’, but was instead merely a choice made on the basis of a lack of consumer demand indicating that it had no plans for developing and releasing the app for Windows Phone in near future.